The Behavioural Insights in Canada Conference is a collaboration between:


Impact and innovation unit (iiu)

The Impact and Innovation Unit (@impact_innovEN) is driving a shift in the way the Government of Canada uses new policy and program tools to help address complex policy challenges. With a focus on “the how,” the IIU supports departments to build results-driven approaches that work for Canadians. The IIU houses the Centre of Expertise for the Impact Canada Initiative to work with departments in applying innovative financing approaches, new partnership models, impact measurement methodologies and behavioural insights in priority areas for the Government of Canada.

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behavioural economics in action at rotman

Behaviour Economics in Action at Rotman is a research center at the Rotman School of Management that partners with governments and organizations (for profit and not-for-profit) to develop and test sustainable behavioural insight solutions to common business and societal challenges. We help partners accomplish behaviour change through better touchpoints and interventions, and encourage a culture of experimentation and data collection to design empirically informed business practices and evidence based policies.


ontario's behavioural insights unit

Ontario’s Behavioural Insights Unit is part of the Centre of Excellence for Evidence-Based Decision Making, in the Treasury Board Secretariat. The Centre of Excellence for Evidence-Based Decision Making works with ministries to assess how programs are performing, using evidence to inform choices and lead change in critical public services.  As part of these efforts, the BIU’s behavioural scientists and policy advisors work collaboratively with ministries and the broader public sector to apply the knowledge and methodologies of behavioural science. This includes the design and prototyping of interventions, as well as quantitative evaluations. In 2018, the BIU continues to focus on key policy areas, such as advancing the goals of the Poverty Reduction Strategy, improving the health and well-being of Ontarians; and optimizing digital services to make online channels more visible and user friendly.


the bc behavioural insights group

The BC Behavioural Insights Group (BIG) is a new corporate evaluation unit in the BC Public Service Agency that works with client ministries. BIG uses knowledge and experimental methods from the behavioural sciences (psychology, behavioural economics, neuroscience) to co-design solutions to behaviour-based policy problems across a variety of domains, including finance, hiring, health, charitable giving, environment and natural resource. BIG provides three service lines to client ministries:

1. Evaluation
2. Behavioural Lens
3. Education and Outreach

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The Behavioral Science and Policy Association

The Behavioral Science and Policy Association is a global community of public and private sector decision makers, behavioral science researchers, policy analysts, and practitioners with a bold mission to promote the application of rigorous behavioral science research that serve the public interest. We serve as an information hub, and community builder- connecting individuals and organizations through our conferences, spotlight workshops, taskforces, and the publication of newsletters and behavioral science & policy.