BIG Difference BC Resources

The Top 5

  • Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler & Cass Sunstein

  • Misbehaving: The Making of Behavioral Economics by Richard Thaler

  • Thinking, Fast and Slow by Daniel Kahneman

  • The Last Mile: Creating Social and Economic Value from Behavioral Insights by Dilip Soman

  • Inside the Nudge Unit: How Small Changes Can Make a Big Difference by David Halpern

Quick Reads

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