BIG Difference BC Resources

What is behavioural insights?

High obesity rates. Pension crises. Water shortages. Climate change. Financial market collapses. What do these issues have in common? No one person can be blamed. No single organization has the solution. Our greatest social, environmental and economic issues are created by all of us, every day, through the choices we make and repeat.

Behavioural insights (BI) use research from the behavioural sciences (psychology, economics, and similar disciplines) to better understand how people make decisions and to nudge them to make better choices—choices that are better for themselves and for the world. BI relies on evidence-based decision-making and uses rigorous testing to trial new insights.

To solve our greatest policy challenges, we need to work across boundaries—bringing together different orders of government, academia, and industry—to use behavioural insights to make a big difference for BC!

Top 5 Reads

  • Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler & Cass Sunstein

  • Misbehaving: The Making of Behavioral Economics by Richard Thaler

  • Thinking, Fast and Slow by Daniel Kahneman

  • The Last Mile: Creating Social and Economic Value from Behavioral Insights by Dilip Soman

  • Inside the Nudge Unit: How Small Changes Can Make a Big Difference by David Halpern

Quick Reads

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