BIG Difference BC Partners

BIG Difference BC is a collaboration between:


the bc behavioural insights group

The BC Behavioural Insights Group (BIG) is a new corporate evaluation unit in the BC Public Service Agency that works with client ministries. BIG uses knowledge and experimental methods from the behavioural sciences (psychology, behavioural economics, neuroscience) to co-design solutions to behaviour-based policy problems across a variety of domains, including finance, hiring, health, charitable giving, environment and natural resource. BIG provides three service lines to client ministries: (1) Evaluation, (2) Behavioural lens, and (3) Education and outreach.

UBC Sauder DIBS.png

UBC Sauder School of Business
Decision insights for business & Society

Decision Insights for Business and Society (DIBS) is a centre for behavioural research and policy solutions at the UBC Sauder School of Business. DIBS's mission is to improve outcomes across major societal challenges by understanding decision-making and helping people make better choices - choices that are better for the individual and better for the world. DIBS will develop and share insights into why and how people make decisions and improve organizational strategies for addressing social, environmental, political, and economic challenges. Our goal is to build partnerships between academic researchers and external stakeholders to contribute new solutions to some of the greatest challenges of our time.


The City of Vancouver

BIG Difference BC is made possible through sponsorship from:


Social Sciences and Humanities Research Council OF CANADA (SSHRC)

WorkSafe BC