BIG Difference BC Partners


BIG Difference BC is a collaboration between:


the bc behavioural insights group

The BC Behavioural Insights Group (BIG) is a new corporate evaluation unit in the BC Public Service Agency that works with client ministries. BIG uses knowledge and experimental methods from the behavioural sciences (psychology, behavioural economics, neuroscience) to co-design solutions to behaviour-based policy problems across a variety of domains, including finance, hiring, health, charitable giving, environment and natural resource. BIG provides three service lines to client ministries: (1) Evaluation, (2) Behavioural lens, and (3) Education and outreach. Email:

UBC Sauder DIBS.png

UBC Sauder School of Business
Decision insights for business & Society

Decision Insights for Business and Society (DIBS) is a centre for behavioural research and policy solutions at UBC Sauder School of Business. DIBS’ mission is to improve the outcomes across major social challenges by improving our understanding of decision-making and helping people make better choices—choices that are better for the individual and better for the world.
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The City of Vancouver

2019 Sponsors


2018 Sponsors