A BIG Difference for BC:
Using Behavioural Insights to Solve Policy Challenges Together


High obesity rates. Pension crises. Water shortages. Climate change. Financial market collapses. What do these issues have in common? No one person can be blamed. No single organization has the solution. Our greatest social, environmental and economic issues are created by all of us, every day, through the choices we make and repeat.

Behavioural insights (BI) use research from the behavioural sciences (psychology, economics, and similar disciplines) to better understand how people make decisions and to nudge them to make better choices—choices that are better for themselves and for the world. BI relies on evidence-based decision-making and uses rigorous testing to trial new insights.

To solve our greatest policy challenges, we need to work across boundaries—bringing together different orders of government, academia, and industry—to use behavioural insights to make a big difference for BC!

Learn more about making a big difference for BC!

Thank you to everyone who made our December event in Vancouver a BIG sold out success! Videos & event materials will be posted soon!

Thank you to everyone who made our September event in Victoria a BIG sold out success! Videos & event materials are now posted!

Email big@gov.bc.ca or dibs@sauder.ubc.ca | Follow #bigdifferencebc

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